The brand was formed by the designers’ duo of Anastasia Limilem and Dee Goodwin in 2012 as the development of their earlier Manchester street art project. The design studio is based in the heart of fast-paced Hong Kong. Utilising high-quality fabrics imported from Italy and Japan, maintaining the highest workmanship standards and introducing innovative design approaches, GUZUNDSTRAUS defines the freedom of self-expression as the main ambition of the brand.